May 25, 2017
6:00 pm - 7:30 pm
firework, 325 2nd St, Suite 201, Eureka, CA 95501
$10 at the door, Free for firework members
Your are cordially invited to our next workshop here at firework on how to effectively articulate your brand’s values and vision.
In today’s crowded and competitive markets, it’s harder than ever to stand out and distinguish your company from the many others who are desperately competing for sales, conversions, and top of mind familiarity with potential consumers.
With so much pandemonium competing for consumers’ attention, how can organizations effectively reach out to consumers in a way that not only genuinely grabs the consumers’ attention, but also authentically aligns with the values and vision of the organization?
In this workshop, hosted by Editorial, Marketing and Creative Strategist, Kendall Meade, we will help you discover the proven ways in which to connect with the consumer audience through brand storytelling. No matter how many competitors, consumers remember a good story, and a good story that personifies your brand is great way to position yourself in front of your audience.
In this presentation we will cover the many types of stories you can tell your audience, break down the components of brand storytelling, go over the proven data and real world examples of how companies have capitalized on their brand story, and also allow time for you to share your own brand’s story!
Kendall is a creative leader and retail veteran with proven success in the worlds of editorial, marketing
and brand building. She’s a visionary thinker, ideator, trend reader and unconventional storyteller with
a talent for utilizing data to create powerful brand moments.